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LOOK // LOOK EXTRA & MATERIKA

By Team BEINGBAR


Italian Manufacturing with One thing Further

Class, high-end design, and a steady drive for innovation: Since 1978, internationally famend eyewear firm LOOK – MADE IN ITALIA has been manufacturing and designing high-quality eyewear. True to the title, all manufacturing stays totally ‘Made in Italy’ for 3 distinct labels: premium model Look, luxurious label Materika, and upscale youngsters’ line Lookkino. Native manufacturing not solely permits the corporate headquartered within the Dolomites Mountains to take care of its core values. In mild of the coronavirus pandemic, the regional focus additionally allows LOOK to satisfy supply timelines whereas globalized provide chains are in turmoil.

What’s extra, the ‘Made in Italia’ story expands into a brand new chapter in 2020, regardless of the disaster, with the addition of the brand new Look Further line. The premium glasses characteristic a tilting titanium bridge that adapts to the wearer’s options and eliminates the discomfort related to typical nostril pads. Plus, the brand new Materika Titanium 70620 collection introduces 4 minimalist shapes distinguished by ultra-thin rims with milled edges, crafted from the best Japanese titanium. With a lot to speak about, SPECTR checks in with Vittore Tormen, Chief Government Officer at LOOK – MADE IN ITALIA, for this concern’s Label Replace.

Thanks for taking the time for the
interview, Vittore. How do the 2 new collections match into your organization
philosophy and values?

Right away, the title ‘Further’ suggests one thing out
of the extraordinary. The glasses incorporate a small revolution that meets the
calls for of assorted totally different customers. The tilting bridge gives consolation and
an distinctive match. Further is appropriate for these in search of an especially
lightweight, versatile and ultra-practical body. And it expresses our model’s
dedication to innovation.

Materika
70620
options an
completely important design and provides slimline rim borders produced from Italian
acetate to one in every of our ‘evergreen’ ultra-light titanium fashions. As all the time, we search and use solely supplies that may be traced, in different
phrases rigorously chosen uncooked supplies, to create merchandise that are a
focus of our values and genuinely made in Italy.

On that word, with the impact of
coronavirus on world provide chains, is it a bonus that you’ve
maintained all manufacturing in Italy for over 40 years?

It’s a bonus with out comparability! In a second as complicated as right now, having full management over the manufacturing line permits us to offer continuity to the manufacturing processes and look to the longer term understanding we now have made essentially the most coherent selection. We are able to assure a product that may be a prime instance of Made in Italy, with no compromises. Glasses which were designed, developed and produced totally in Italy, with the best requirements of security and efficiency. We need to instill a way of calm in our shoppers and everybody who has chosen us.

Out of your shopper’s perspective,
what does the Look Further assortment
deliver to the desk?

Slim, elastic temples designed with a wise and concrete
use in thoughts, corresponding to beneath a bike or bicycle helmet. Or within the case of Look
Further small, additionally becoming beneath a ski masks or security glasses.

Talking of match, what has been the
response to the particular tilting bridge designed to enhance wearer consolation? And
how lengthy did the event course of take?

The tilting bridge is one thing shoppers recognize proper from the second they fight the body. Titanium additionally ensures the fabric’s security and biocompatibility. The event required about twice the time it often takes for a standard product. However being progressive is a part of our larger imaginative and prescient and an necessary motive for our presence available on the market for greater than 40 years. 

You’re additionally including new fashions to
the Materika Titanium assortment this
yr. What body shapes are you enjoying with?

After listening intently to market calls for, we have been
compelled to look into the design’s steadiness. From this, simplified shapes
emerged which can be aimed toward a large public, for certain, however a public that’s continually
searching for a dependable, refined product characterised by absolute consolation.

How does Materika protect this excessive stage of refinement?

Materika is an integral a part of LOOK-made in Italia and has a special positioning – that’s on the high-end. This product’s goal is to supply an actual expertise for the shopper who needs an impartial, refined product marked by excellence, together with a excessive dose of design.

We heard that the title additionally
embodies these values fairly actually, right?

Sure, Materika is an acronym that stands for: MAterial
that’s rigorously chosen and traceable. TEchnology employed to achieve
the best requirements. Additionally RIcerca, which is Italian for ‘analysis’, and
our focus for over 40 years of steady enchancment. Lastly, CApability,
shortened as ‘KA’, is the human worth that makes the distinction when giving
form and life to distinctive glasses which may give the wearer a singular
expertise each day.

Thanks for sharing your insights on this interview.

Brand Profile at Spectr.

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